If you’ve never worked with a designer before the process of commissioning  a project can be a bit of a mystery. This can lead to confusion and misunderstandings and quite often.

I always try to be as clear as possible with clients when we discuss the brief and the quote – breaking the job down into sections and making sure they understand exactly what will happen when – what they can expect from me and what I need from them. Although every project is unique, overall they tend to follow the same structure.

I have looked to the British Design Council as a basis to eplain the design process to the uninitiated. The 4 Key steps in the process have been developed to produce product innovation and more satisfying customer experiences. We adapt the process to each client's requirements. Our process is designed to promote: Flexibility, Parallel work, Constant and clear communication, Efficiency, Synergy, Multiple iterations, Rapid prototyping, Smart, human centered solutions, Risk management, Predictability.